Live Chat Software – A Useful Analytical Tool

Why it is important for the retailers to be aware of what is going on their e-commerce websites and which kind of visitors are they receiving? Keeping all this information is important because it provides vendors an insight on making necessary improvements in their websites as well as in their online customer service. Doing this, the e-business merchants can even increase their sales, improve customer service, enhance online marketing performance and watch their business progress?

What could be the right and effective way through which a retailer could get the accurate results in gathering all information about his/her website visitors and online services? Live chat software has proved to be a useful analytical tool in this regard. Implementing this web-based chat application on their websites, the retailers get instant, accurate and useful information about their visitors.

See how this online customer service tool helps you gather important facts about your visitors and your website.

Web-Traffic Monitoring: The real time monitoring feature of online support software lets the entrepreneurs to monitor the daily and monthly traffic on their websites. This includes the page views and unique hits (unique visitor IP). Moreover, it allows the retailers to know about the geographical location of their visitors, browser type and even the operating system. By gathering all this information, a retailer can know what he is lacking and where to make improvements.

Identify Visitors:  When a visitor navigates through your website for the second, third or more time or when he visits a specific page on your website, you can immediately identify him.

Keyword Search: Another way through which you can identify a specific visitor on your e-commerce website is by matching his/her search keyword with the one in your pre-set list.

Chat Histories:  Online chat enables retailers to save chat histories. Reviewing this saved data, the vendors can carry out analysis about chat time, response time, operators’ log in date and much more.

Gathering all this useful and minute information about their online customers through live chat support software, the retailers can monitor where they stand in the market and what could they do to go a step ahead.

How Live Chat Software Helps You to Identify Visitors on Your Website?

To become a successful entrepreneur, you need to stay in-touch with different marketing conditions, your competitors as well as your customers. Knowing visitors on your website is important as it gives you useful insights into who they actually are and what they like or dislike about your website or online services. Getting all this information helps you develop effective online business plans. How can retailers running online businesses identify visitors on their websites? Apparently getting detailed information about your visitors seems like quite a complicated and time consuming process but implementing live support software on your e-commerce website, the task as become much easier.

Here is how live chat support software’s astonishing features help you identify visitors on your website.

Visitor Identification:  Suppose when a visitor navigates through your website more than once or browses a particular page, you can immediately identify him and even can trace out VIP visitors from your visitor list.

Keyword Match:  Another way to identify visitors on your website is to match keywords. Suppose if a visitor browses through your website using a search keyword that matches the one which is in your pre-set list, you can recognize him at once.

Real-Time Traffic Monitoring: The real-time monitoring feature of live chat software helps you identify the visitors on your website. This feature enables retailers to monitor daily, monthly web site traffic, including page views and unique hits (unique visitor IP). You can also gather useful information about your visitor which include; visitor’s geographical location, browser type and even the operating system they use. Using the current URLs and referral URLs, you can identify where your particular visitor has come from? How much time a visitor has spent on your website?

Visitor’s Chat History & Footprint:  Live chat support software enables you to store your visitor’s chat history, contact information and footprint in the operator’s server which later helps you to identify a visitor when he/she comes to log in for second time. Your live chat operators can even check the operating history of your visitors.

Live chat has made it easy, quick and simple to identify visitor on your e-commerce website.