Why it is important for the retailers to be aware of what is going on their e-commerce websites and which kind of visitors are they receiving? Keeping all this information is important because it provides vendors an insight on making necessary improvements in their websites as well as in their online customer service. Doing this, the e-business merchants can even increase their sales, improve customer service, enhance online marketing performance and watch their business progress?
What could be the right and effective way through which a retailer could get the accurate results in gathering all information about his/her website visitors and online services? Live chat software has proved to be a useful analytical tool in this regard. Implementing this web-based chat application on their websites, the retailers get instant, accurate and useful information about their visitors.
See how this online customer service tool helps you gather important facts about your visitors and your website.
Web-Traffic Monitoring: The real time monitoring feature of online support software lets the entrepreneurs to monitor the daily and monthly traffic on their websites. This includes the page views and unique hits (unique visitor IP). Moreover, it allows the retailers to know about the geographical location of their visitors, browser type and even the operating system. By gathering all this information, a retailer can know what he is lacking and where to make improvements.
Identify Visitors: When a visitor navigates through your website for the second, third or more time or when he visits a specific page on your website, you can immediately identify him.
Keyword Search: Another way through which you can identify a specific visitor on your e-commerce website is by matching his/her search keyword with the one in your pre-set list.
Chat Histories: Online chat enables retailers to save chat histories. Reviewing this saved data, the vendors can carry out analysis about chat time, response time, operators’ log in date and much more.
Gathering all this useful and minute information about their online customers through live chat support software, the retailers can monitor where they stand in the market and what could they do to go a step ahead.
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