Live Chat Software – A Useful Analytical Tool

Why it is important for the retailers to be aware of what is going on their e-commerce websites and which kind of visitors are they receiving? Keeping all this information is important because it provides vendors an insight on making necessary improvements in their websites as well as in their online customer service. Doing this, the e-business merchants can even increase their sales, improve customer service, enhance online marketing performance and watch their business progress?

What could be the right and effective way through which a retailer could get the accurate results in gathering all information about his/her website visitors and online services? Live chat software has proved to be a useful analytical tool in this regard. Implementing this web-based chat application on their websites, the retailers get instant, accurate and useful information about their visitors.

See how this online customer service tool helps you gather important facts about your visitors and your website.

Web-Traffic Monitoring: The real time monitoring feature of online support software lets the entrepreneurs to monitor the daily and monthly traffic on their websites. This includes the page views and unique hits (unique visitor IP). Moreover, it allows the retailers to know about the geographical location of their visitors, browser type and even the operating system. By gathering all this information, a retailer can know what he is lacking and where to make improvements.

Identify Visitors:  When a visitor navigates through your website for the second, third or more time or when he visits a specific page on your website, you can immediately identify him.

Keyword Search: Another way through which you can identify a specific visitor on your e-commerce website is by matching his/her search keyword with the one in your pre-set list.

Chat Histories:  Online chat enables retailers to save chat histories. Reviewing this saved data, the vendors can carry out analysis about chat time, response time, operators’ log in date and much more.

Gathering all this useful and minute information about their online customers through live chat support software, the retailers can monitor where they stand in the market and what could they do to go a step ahead.

How Live Chat Software Helps You to Identify Visitors on Your Website?

To become a successful entrepreneur, you need to stay in-touch with different marketing conditions, your competitors as well as your customers. Knowing visitors on your website is important as it gives you useful insights into who they actually are and what they like or dislike about your website or online services. Getting all this information helps you develop effective online business plans. How can retailers running online businesses identify visitors on their websites? Apparently getting detailed information about your visitors seems like quite a complicated and time consuming process but implementing live support software on your e-commerce website, the task as become much easier.

Here is how live chat support software’s astonishing features help you identify visitors on your website.

Visitor Identification:  Suppose when a visitor navigates through your website more than once or browses a particular page, you can immediately identify him and even can trace out VIP visitors from your visitor list.

Keyword Match:  Another way to identify visitors on your website is to match keywords. Suppose if a visitor browses through your website using a search keyword that matches the one which is in your pre-set list, you can recognize him at once.

Real-Time Traffic Monitoring: The real-time monitoring feature of live chat software helps you identify the visitors on your website. This feature enables retailers to monitor daily, monthly web site traffic, including page views and unique hits (unique visitor IP). You can also gather useful information about your visitor which include; visitor’s geographical location, browser type and even the operating system they use. Using the current URLs and referral URLs, you can identify where your particular visitor has come from? How much time a visitor has spent on your website?

Visitor’s Chat History & Footprint:  Live chat support software enables you to store your visitor’s chat history, contact information and footprint in the operator’s server which later helps you to identify a visitor when he/she comes to log in for second time. Your live chat operators can even check the operating history of your visitors.

Live chat has made it easy, quick and simple to identify visitor on your e-commerce website.

Basic Features To Look For Before Finalizing Live Chat Software

There are no ifs and buts about the importance of having live chat support software installed on your corporate website today. Every online business must have a live chat system not just to cater to the needs of growing online community of buyers but also because you do not miss any possible lead. However, finding a suitable online chat system is a daunting task that should not only serve customers but also be cost effective. Choice becomes more difficult when developers provide different kinds of live chat software with numerous features. Therefore, an entrepreneur must have a complete know how about all the compulsory features of a good live chat software.

Round the Clock Support: Before finalizing any chat support software, do check if the company offers continuous, round the clock support or not. It might happen that few companies might only provide live chat service according to the USA and UK office hours only so for companies operating in other countries; it will become difficult to conduct business activities accordingly.

Easy to Install: Before purchasing live chat software, you must check if the software comes with a hassle free and easy to install process or not. Select software which only takes few steps for installation. All you need is to choose a service provider, fill up a registration form followed by software download.

Customizable Offers: It is not wrong to say that customization is the most important feature, you must look for while adding live chat software to your website. Make sure, your live chat application is easy to customize such as it allows you to add or delete certain sound alert and change the windows look and you must be able to change some changes according to your business preferences such as multi-lingual chat option.

Capable to Track Customers: This is the basic yet most neglected feature by most of the online entrepreneurs. Live chat support software must be capable to keep a check on the number of visitors on your website. It will help you collecting valuable information such customers’ geographical information, most visited website pages, most viewed website categories, most visited products or services and other important data.

Proactive Chat Option: Proactive chat is one of the nicest chat features that every reliable live chat system must have. When a random visitor comes on your website, the online operator should be able to proactively invite him to prompt chat. Once the person accepts it, the website representative can ask him further and guide him accordingly. This is certainly the best and one of its kind of feature and is capable to make more satisfied customers.

Now being an entrepreneur you have a list of must-have features that you should look for while purchasing live chat software.